Are Men and Umbrellas Like Oil and Water?

I read this editorial in the Calgary Sun recently by Stephen Lautens about his dislike for umbrellas, and it re-surfaced my debate over whether Cheeky Umbrella should do men's umbrellas in the future or not. Lautens is of the opinion that manly men don't carry umbrellas...they just get wet. And this point of view doesn't come as a surprise to me actually. In fact, I've always been under the impression that men weren't big fans of umbrellas - that they only were interested in the most convenient, cheap umbrellas they could find (whatever will keep their head dry) and that they preferred plain, dark colours (like black or navy) over a brolly with some design to it. Yet, for some reason, I've had many requests for men's Cheeky umbrellas. Are my assumptions false? Would men be interested in a good quality umbrella with a little design to it, as long as it was still masculine looking? Or does Lautens' apathetic interest in umbrellas reflect the majority of men? The debate continues...

Please weigh in and let me know what you think!